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GTM Variable Template Library — 250+ Templates

The composable variable framework for Google Tag Manager. 250+ templates, zero custom JavaScript, infinite possibilities.
250+
Variables
14
Categories
100%
Sandbox Safe
MIT
Open Source

ggLowCodeGTMKit is the first composable variable framework for Google Tag Manager. Instead of writing custom JavaScript variables for every data transformation, you configure pre-built, tested, sandbox-compliant templates.

Every variable supports two execution modes — Direct (returns a value) and Apply (returns a function for chaining) — with standardized parameters (src, out, pre, rp1, rp2). Learn the pattern once, use all 250+ variables.

Think of it as lodash for GTM.

Zero JavaScript

Configure everything through GTM’s native template UI. Dropdowns, text fields — no code.

🔗

Chainable by Design

Build complex data pipelines by composing simple units. Functional programming inside GTM.

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Enterprise Sandbox Safe

Every template passes GTM’s Sandboxed JavaScript rules. No eval(), no surprises.

🤖

AI-Ready Architecture

Uniform naming and machine-readable docs. Built for human and AI consumption.