Skip to content
ggLowCodeGTMKit

You Don't Know GA4

You Don’t Know GA4 Coming Soon

Section titled “You Don’t Know GA4 ”

The GA4 course for people who already use GA4. Go beyond the UI. Understand the event model, parameter architecture, and measurement strategy that separates amateurs from professionals.

Who Is This For?

Section titled “Who Is This For?”
🔍

GA4 “Power Users”

You use GA4 daily but can’t explain the difference between events, parameters, and user properties. Time to fix that.

📈

Data Analysts

You query BigQuery exports but don’t understand why the data looks the way it does. Learn the source.

🎯

Measurement Strategists

You design tracking plans but lack confidence in GA4’s data model. Build plans that actually work.

📊

Marketing Managers

You make decisions based on GA4 reports. Learn what the data actually means — and what it doesn’t.

Curriculum

Section titled “Curriculum”

  1. The GA4 Data Model — Events, parameters, user properties, and sessions. How they actually work under the hood.

  2. Event Architecture — The difference between automatically collected, enhanced measurement, recommended, and custom events. When to use each.

  3. Parameter Strategy — Event-scoped vs user-scoped. Custom dimensions, custom metrics, and the 50/25 limits that no one tells you about.

  4. Ecommerce Deep Dive — The complete GA4 ecommerce schema. Item arrays, transaction attribution, and the implementation patterns that work at scale.

  5. Audiences & Segments — Building audiences that actually predict behavior. Predictive metrics, lifetime value, and churn probability.

  6. BigQuery Export Mastery — Understanding the nested/repeated schema. Writing queries that match the UI reports (and why they sometimes don’t).

  7. Attribution & Conversions — Data-driven attribution, conversion counting, and the models behind the numbers.

  8. Measurement Strategy Framework — How to design a measurement plan that survives 12 months of stakeholder changes.

Pricing

Section titled “Pricing”

Full Course

€249

All 8 modules, lifetime access, completion certificate, BigQuery query templates included.

Bundle: Both Courses

€449

GTM the Right Way + You Don’t Know GA4. Save €99.