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GTM the Right Way: Google Tag Manager Course

GTM the Right Way Coming Soon

Section titled “GTM the Right Way ”

The definitive Google Tag Manager course. Master GTM from fundamentals to production-grade enterprise implementations — from the creator of ggLowCodeGTMKit.

Who Is This For?

Section titled “Who Is This For?”
📊

Analytics Engineers

You manage GTM containers professionally but never got formal training. You want to do things the right way.

🎯

Marketing Ops

You own the GTM container but rely on developers for anything beyond basic tags. Time to change that.

💻

Web Developers

You write the data layer code but don’t fully understand what GTM does with it. Close the knowledge gap.

🏢

Agency Teams

Standardize your team on a proven GTM methodology. Faster implementations, fewer errors, happier clients.

Curriculum

Section titled “Curriculum”

  1. Foundations — GTM architecture, the container lifecycle, and the data model you need to understand before touching anything.

  2. The Data Layer Contract — How to design, implement, and validate a production data layer. dataLayer.push() patterns, event-driven architecture.

  3. Tags, Triggers & Variables — Beyond the basics. Advanced trigger sequencing, tag firing priorities, and custom variable patterns.

  4. The ggLowCodeGTMKit Framework — How to use the composable variable library. Direct vs Apply mode, chaining, and the standardized parameter pattern.

  5. GA4 Ecommerce Implementation — End-to-end ecommerce tracking: product views, add-to-cart, purchase events, item-level data.

  6. Server-Side GTM — When and how to move to server-side. Architecture, cloud hosting, and client-server data flows.

  7. Testing & QA — GTM Preview mode mastery, GA4 DebugView, automated validation, and the “deploy with confidence” methodology.

  8. Enterprise Patterns — Multi-container strategies, workspace management, permission models, and version control workflows.

Pricing

Section titled “Pricing”

Full Course

€299

All 8 modules, lifetime access, completion certificate, community access.

Team License (5+)

Contact

Volume pricing for agencies and teams. Includes progress tracking and team analytics.