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gaLeadGenerationEventList — GTM Variable Template for GTM

VARIABLES › GTM
gaLeadGenerationEventList CORE GTM

Returns an array of Google Analytics 4 Lead Generation event names. Useful for tracking and validating lead funnel stages from generation through conversion. ___________ ✏️ Example Output: ["generate_lead", "qualify_lead", "disqualify_lead", "working_lead", "close_convert_lead", "close_unconvert_lead"]


When to Use This

GTM Utilities

Access GTM-specific APIs: dataLayer, debug mode, container settings.

Type Conversion

Safely convert between data types — strings, numbers, booleans, arrays, objects.


GTM Configuration

This is what you'll see when you open this variable in Google Tag Manager.

Read-only Preview
gaLeadGenerationEventList
This function takes no parameters.


Under the Hood

📜 View Implementation Code
/**
* Returns a list of Google Analytics 4 Lead Generation event names.
* 
*
* @returns {Array} Array of GA4 ecommerce event name strings.
*
* @framework ggLowCodeGTMKit
*/
const gaLeadGenerationEventList = [
  'generate_lead',
  'qualify_lead',
  'disqualify_lead',
  'working_lead',
  'close_convert_lead',
  'close_unconvert_lead'
];
return gaLeadGenerationEventList;