About ggLowCodeGTMKit
About ggLowCodeGTMKit
Section titled “About ggLowCodeGTMKit”The Project
Section titled “The Project”ggLowCodeGTMKit started from a simple observation: 80% of custom GTM variables are variations of the same 15 operations. Parsing objects, extracting array values, concatenating strings, mapping keys — the same patterns, repeated across hundreds of containers.
After years of managing enterprise GTM implementations, I decided to standardize these patterns into a composable framework. The result: 250+ variables that all share the same conventions, the same parameter names, the same chaining mechanism, and the same documentation format.
The Vision
Section titled “The Vision”ggLowCodeGTMKit is the foundation of a broader vision:
- The Library (Now) — Open source, MIT licensed. The composable variable framework.
- The Training (Soon) — Professional courses for GTM and GA4.
- The Agent (Coming) — An AI agent that configures GTM using the library automatically.
The library is the starting point: community adoption drives credibility, which drives revenue from the layers above.
About Me
Section titled “About Me”I’m a Senior Partner in an AI consulting firm, specializing in large language models and building AI excellence centers. With 12+ years in digital analytics, I’ve managed hundreds of GTM containers, trained thousands of professionals on GA4, and deployed advanced tracking architectures for CAC40 companies.
I’m now exploring how LLMs can transform operational data marketing workflows. This library is a direct result of that exploration: a standardized, AI-readable GTM framework designed to let both humans and AI agents build production tracking configurations with confidence. I’m also the author of the blog thinkwithllm.com.
Connect
Section titled “Connect”Contact
Section titled “Contact”Want to discuss a consulting engagement, training for your team, or partnership opportunities?
Get in Touch
Send a message and I’ll get back to you within 48 hours.